About Leslie
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Call me: +18479220043
Hi!
Nice to meet you! Here are some fun facts about me:
• Went to Paris 2024 Olympics
• Chicago born-and-raised
• Favorite modern artist: Shepard Fairey
• Hot yoga student
• Earring fanatic
• Lived in Switzerland for a design internship
• Improv performer
Resume //
PROFESSIONAL EXPERIENCE
2024 - PRESENT
Ecommerce & Website Specialist, Thistle Farms
Nashville, TN
• Lead website redesign to represent the balance between our residency program and social enterprise.
• Perform Shopify e-commerce tasks including product additions, collection organization, and stock product pulls.
• Document first brand design system via Figma for further website consistency.
2017 - PRESENT
Freelance Product & Visual Designer, Leslie Goes Digital
Nashville, TN
• Create thorough UI Toolkits including grids, colors, typography and iconography.
• Perform thorough UX research and define user flows for websites including clients: Hot Yoga Nashville & Steve's Family Foods.
• Designed vibrant social media toolkits for Academy of Nutrition & Dietetics since 2018.
JUNE 2022 – NOVEMBER 2023
Product Designer, Dollar Shave Club
Marina Del Rey, CA (Remote)
• Conceptualized and launched brand homepage increasing sales by 40%.
• Maintenanced brand UI design system via Figma making it usable for Designers, Engineers, etc.
• Developed email design system migrating standards to Klaviyo email client.
• Pitched winning idea for DSC Pitchfest 2023 with Cards Against Humanity collaboration.
FEBRUARY 2022 – JUNE 2022
Contract Visual Designer, Society of Human Resource Management
Alexandria, VA (Remote)
• Creating email templates specific to SHRM22 conference emails enhancing UI and content flow.
• Concepted new print and digital pieces through to completion.
SEPTEMBER 2019 – FEBRUARY 2022
Digital Art Director, Bohan Advertising
Nashville, TN
Applied effective information hierarchy and updated User Interface to Dollar General emails increasing open-rates by 45% week-over-week.
• Art direct and shoot in-store video and photography content for Dollar General social media channel.
• Advise team on best UI and interaction practices for Dollar General website landing pages.
JUNE 2017 – SEPTEMBER 2019
Graphic Designer, Hickory Farms LLC
Chicago, IL
• Implemented new brand elements to email, social, web and print applications.
• Worked alongside development team to improve the website UI for 2018 new brand launch.
MAY 2015 – JULY 2017
Graphic Designer, Pampered Chef
Addison, IL
• Designed and built consumer-facing emails alongside accounts. Emails grew from 2 monthly to 3-4 weekly sends improving company ROI.
• Successfully built 32 page catalog for Spring 2017. Assisted in art direction and pagination.
EDUCATION
SEPTEMBER 2010 – APRIL 2014
Bachelor of Fine Arts in Graphic Design
Western Michigan University | Kalamazoo, MI
CERTIFICATIONS
FEBRUARY – JUNE 2018
User Experience Design Course
Springboard Online Learning | Remote
SKILLS
DESIGN SKILLS
User Experience
User Interface Design
Usability Design
Interaction Design
A/B Testing
User research/testing
HTML/CSS code
Prototype Design
Wireframe
Accessibility
Design Systems
User Journey analysis
Copywriting
Sketching
COMMUNICATION SKILLS
Collaboration
Presentation
Communication
Project time Management
Client Communications
Innovation
SOFTWARE TOOLS
Figma
Sketch
Adobe Creative Suite
Microsoft Suite
Zeplin (Engineer tool)
Klaviyo (Email client)
Google Analytics
Shopify
Squarespace
Wordpress
Litmus email testing
Wix
Salesforce Lighting
JIRA
Basecamp
Trello
Confluence