Learning Program Postcards
Client: Society of Human Resource Management
EXPERTISE
Print design
CREATION / LAUNCH DATE
May 2022 / September 2022
SOFTWARE
InDesign
PROJECT OBJECTIVE
Create comprehensive postcards for the Specialty Credentials and Learning Systems campaigns. Specialty Credentials offers specialty learning courses. SHRM Learning System is a generalized HR track to be inducted within the SHRM community.
FIRST DRAFTS
These first drafts were to organize the layout, choose the photography, and experiment with the colors of the campaign.
EXECUTION & RESULTS
We ended up doing a vertical layout for the Specialty Credentials postcard allowing for space for mailing, and traditional SHRM was utilized. The octagon pattern of the Learning System was a element taken from the book that was dynamic against the gray background.
There was a 15% increase in sign-ups for these educational offerings in Fall 2022.
