Homepage Redesign (On-Demand Shopping Approach)
Client: Dollar Shave Club
EXPERTISE
User Experience, User Interface
CREATION // LAUNCH
December 2022, January 2023
SOFTWARE
Figma, Sketch, Shopify
PROJECT OBJECTIVE
To create a Dollar Shave Club homepage focused on the on-demand shopping versus the past subscription based model. On-demand shopping means our customers can buy directly and fast.
THE SKETCHING STAGES
I wanted to start off with sketching wireframes. Especially for the mobile layout, I wanted to see how the page would behave and stack. This is very important for the flow of information and how the message gets across.
DESKTOP // LOW-FIDELITY
MOBILE // LOW-FIDELITY
CONCLUSION SIDE-BY-SIDE
This homepage easily welcomes new customers and shows offerings easily accessible to buy.
OLD HOMEPAGE // SUBSCRIPTION
NEW HOMEPAGE // ON-DEMAND
RESULTS
Positive results were made with this layout change from subscription focus to on-demand, below are a few statistics:
Click CVR (Products purchased): +3.29%
Bounce rate (Visitors leaving the site): -24%
Scroll depth: ~30% lift in users scrolling to 3/4 of page
PDP visits (Visitors click-through): +6.3%
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