SHRM 2022 CONFERENCE EMAIL DESIGN SYSTEM
EXPERTISE
User Experience, User Interface
CREATION // LAUNCH
Q1 2022 / Q3 2022
SOFTWARE
Figma
PROJECT OBJECTIVE
Create design system for 2022 SHRM conference emails. The modules should be representative of the years branding and create consistency throughout the campaign.
Below I run through my documentation.
DESIGN SYSTEM / DO'S & DON'Ts / UI
Here is the foundational items for our designs including colors, typography and more.
BUILDING BLOCKS
I wanted to make sure my Users utilizing my kit of materials knew the ins-and-outs of my elements. It is important in order for my design intentions to come across effectively.
SUGGESTED LAYOUTS
CONTENT TRACK LAYOUT //
This layout was used to educate attendees on different class offerings they could attend.
PRICE & PROMOS //
This is a track was to push promotions and sales to potential attendees.
SPEAKERS //
This email track gave a feature for headlining speakers at the conference.
PERFORMERS //
Along with all the educational benefits, attendees also get amazing entertainment including Brad Paisley.
WHY ATTEND //
This email track was sent to bring home the message this is essential for the attendee's professional growth.
THANK YOU //
You can view the full PDF guide here.
All projects